who we are
the inspiration
behind our logo
our tree-inspired asymmetrical logo says it all: not only does it represent the extensive solid wood collections that we offer, but it also reflects the nurture and growth of our brand. formed by individual experiences, our logo takes on an organic shape is that is naturally and uniquely us. you’ll also find a heart that symbolises the way we look after our environment, community and customers. some say that it resembles a keyhole representing unlocking a door to a home, and we’re delighted to help you build a beautifully styled home that you can truly call your own.
profits with principles
we ensure that every part of our business makes a difference to the environment and to those around us - our partners, customers and of course our TREE family. we truly believe that every action taken can make a positive difference to those around us, and that we as a corporation have a responsibility to do what’s best for our planet and society at large.
in 2025, we became B Corp™ certified, joining a global community of businesses who are working collectively in being a force for good.
a passion for our planet
sustainability now, as it always has, sits at the heart of our business. we work hard to ensure that we’re doing whatever we can to minimise our environmental impact.
we’ve developed longstanding partnerships with suppliers who share our commitment to protecting the earth, and are proud to offer an extensive range of solid eco-wood furniture that is made sustainably and responsibly.
from being a proudly carbon neutral business, to our tree planting initiatives and the care our team take to reduce our carbon footprint even further by reducing waste, recycling and upcycling, every little step counts! learn more about our sustainability efforts here.
giving back
giving back is at the heart of what we do – not only in the way we aim to protect and replenish our planet's natural resources, but also in the way we care for our community. from financial donations to Hong Kong charities (such as Pathfinders, Habitat for Humanity and Feeding Hong Kong), working with Angels for Children on their annual gift drive to the children of Po Leung Kok and Society for Community Organisation (SoCo), to beach and forest clean ups, we’re committed to helping in any way that we can.
